MARKETING THROUGH BARTERCARD

Businesses often struggle with finding cashflow to reinvest in the growth of their business.  As a result, marketing efforts often fall to the bottom of the priorities list.  Bartercard members can resolve this situation by using Bartercard within the Exchange network on expenses relating to marketing activities.

Trade opportunities relating to marketing available through Bartercard members include:

•    Advertising in magazines, newspapers, radio
•    Website design and management
•    Signage: billboard, taxi, truck and mobile billboards, to mention a few of many
•    Creative services, including design and placement
•    Merchandising, including branded uniforms


As the economy tightens up, one of the first areas many busineses look to save money on is their advertising spend. However this is a double edged sword as it can also reduce the number of customers coming through the door. One of the best places you can spend trade is on attracting new cash paying customers to your business.

There are a couple of different ways you can increase your advertising spend while competitors are reducing theirs:
 
The first is to spend Trade pounds directly on advertising, in the Bartercard directory, the advertising section has pages of different options for your business.

Why not spend some Trade pounds on an incentive or prize to attract cash paying customers. You could offer customers a prize draw for a mystery weekend away that you pay for with Trade pounds . 

This trading tip is about spending Trade to make your business more attractive to cash paying customers. By doing so you can increase your market share without spending cash.