Expand your product line

Bartercard members have the option to purchase product from other Bartercard suppliers at wholesale or retail  rates, thus adding new stock to their product line which they can on-sell in the cash and/or trade economy. This option opens a realm of possibilities for Bartercard members as they are no longer restricted to selling just their product but are able to sell other unrelated products.

Strategies

1. With the assistance of your Trade Co-ordinator (Account Manager) or Franchisee,  source a Bartercard wholesale supplier who is able to supply a new product in bulk to your business either via the Bartercard Auction site, eMARKETplace or Online Directory.

2. Be assertive, approach new suppliers. If they are not Bartercard members suggest to
them if they were to accept Bartercard  as payment, you would do business with them! In this instance, complete a Trade Purchase Request or Referral Form and forward to your local Bartercard Sales Consultant who will approach the business owner on your behalf with your purchase requests. (This referral system encourages business owners to join Bartercard and commence trading with you straight away).

3. Stay in regular contact with your local Bartercard Sales Consultant.

4. Advertise your new product either as a value added benefit (see the business solution
‘Use Bartercard to … purchase value added benefits to entice customers’) or simply a
new product to add to your range.

Case Study 
A hair salon owner sells product through their salon.

A hair salon owner had accrued approximately £5,000 in Trade Pounds and wanted to trial selling product through their salon. 
 
The hair salon owner was stocking shampoos and conditioners from a cash supplier; however, she wanted to expand her product lines to offer different items, other than hair care products. She was able to source body butter and bath bombs on Trade, which they incorporated in a creative, colourful window display to attract new customers.

The hair salon successfully expanded their product line with additional products purchased on
Bartercard.