Using Bartercard to gain new cash customers

Utilise Bartercard Trade Exchange to give your business an edge over your cash competitors

Wouldn't it be great if you could use Bartercard to gain new cash customers?

The best way to describe this Business Tip is through a real example from one of our members

• A Bartercard member was quoting a contract to get their products into a major retail chain – 30+ stores.
• They were quoting against other competitors a bidding for the same business.
• They didn't want to discount their product to win the contract, so instead they thought outside the box.
• When submitting their quote they offered to take the first year, of a 3 year contract in gift vouchers from the retail chain.
• They secured this contract because the retailer realised they were getting a discount equal to their gross profit margin, by paying with their product.
• The Bartercard member then sold the gift vouchers through Bartercard and used the Trade pounds to reduce their cash expenses.
• And the 2nd and 3rd years of the contract were paid in cash.

The Bartercard member utilised the Trade Exchange to give their business an edge over a cash competitor.